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File: TheBeermatEntrepreneur * The idea sounds special the first time it is mentioned - in the pub * It still sounds great next morning * It sounds even better when some initial work has been done on it * An experienced business person agrees to champion it * Your first customer writes you a cheque * A founding team of five able individuals commit themselves to realizing the idea * Your first customer is pleased by what the idea has delivered * Ten more customers found * Ten customers delighted by what the idea has delivered * You pass the Five Tests: market belief, sales, flow, sound organization, solid finances, people, ready and eager. * You achieve, fairly, the domestic market share aimed for in your market conquest plan. * World domination