• The idea sounds special the first time it is mentioned - in the pub
• It still sounds great next morning
• It sounds even better when some initial work has been done on it
• An experienced business person agrees to champion it
• Your first customer writes you a cheque
• A founding team of five able individuals commit themselves to realizing the idea
• Your first customer is pleased by what the idea has delivered
• Ten more customers found
• Ten customers delighted by what the idea has delivered
• You pass the Five Tests: market belief, sales, flow, sound organization, solid finances, people, ready and eager.
• You achieve, fairly, the domestic market share aimed for in your market conquest plan.
• World domination

Quotation from Tim Berners-Lee